Google AdWords adverts connect you with new customers at the precise moment when they’re looking for products and services. With Google AdWords you create your own adverts, choose keywords that help match your advert to your audience and pay only when someone clicks on them.

Google AdWords adverts generally appear on the right hand side of your Browser window after a search has been made. The search words entered are matched with your keywords, and depending on your budget, your advert appears in a prioritised list from page one onwards.

Your advert appears almost instantly upon creation and you control exactly what countries, territories or cities to target. With online reporting, you have total control over every aspect of your campaign and changes to keywords and your advert text are free.

A Google AdWords account puts you fully in control of your advertising campaign. Here are some of the features...

• Cost-per-click (CPC) pricing, so you only pay for the clicks you receive and at a price you set (CPC ranges from £0.01 to £100.00)
• Daily budget set by you, starting from as little as £0.01
• Targeted adverts that you create and manage
• Online performance reports 24/7 on your account
• Additional network of websites and products for increasing advertising exposure throughout your area or the world
• Separate campaigns can be set up for each product or service

With no monthly minimum spending limit or time commitment, and only a minimal fee to set up your account, Google AdWords is the ideal marketing tool for small to medium sized businesses.

Google provide you with cost estimations for your keywords prior to launching your campaign. A Help Centre is also available and is filled with useful information, performance tips and step-by-step instructions for creating and maintaining your account and campaigns.

How much does it cost... £100 plus VAT one-off setup fee then £25.00 plus VAT per month to assist you with your campaign. All Cost-per-click (CPC) charges are paid directly by you or your company to Google.

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